Regis

Regis Corporation’s B2B commerce site for salons

The Problem:Regis Corporation’s B2B commerce site was operating on a 10-year-old platform nearing the end of its life. Adding new capabilities was too resource-intensive, errors were a daily problem, and the user experience and site design was unfashionably out of date. Self-service was a challenge and simple things like finding products and placing orders was so difficult that customers began abandoning online ordering altogether, instead choosing to pick up the phone.

The solution: Create a site that would support easier content management, forward-looking customer experiences, and future digital commerce integrations. Basically, the company needed to take ordering off the phone and back online.

Results

Since the new site launched, Regis’ figures show a period-onperiod increase in web order revenue of 11.4%, with a strong increase of 13.3% in its most prominent franchise brands. There has been a significant reduction in error handling due to the platform’s integration with distribution center inventory, resulting in near-real-time inventory display. And finally, inbound calls have dropped 12% compared to the same time the year before, as 100% of franchisees have moved back to online ordering.

Our work on the Regis redesign and replatform was awarded the Best B2B Buyer Experience Award at the 2018 Magento Imagine Excellence Awards. View Case Study

Users: Salon Owners, Salon Managers, Salon Technicians

The Process: