A UX design plan presentation to improve an exercise application.
The Problem:A popular fitness tracking app currently allows users to log workouts, track progress, and set goals. However, user research has revealed that 60% of users abandon their fitness goals within 6 weeks of setting them. The company wants to improve user engagement and help people maintain their fitness routines long-term.
The solution: Design a solution that helps users stay motivated and committed to their fitness goals beyond the initial 6-week period.
Audience: Project owner, project manager, dev team
The Team:
- Sr. Product Designer (Me)
Challenges
- Working within an existing fitness app (not redesigning the entire experience)
- Development resources are limited – think practical and feasible
- Timeline for implementation would be 3-4 months
The Presentation