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John Seitz | Senior UX/Product Designer

Summary

Senior UX/Product Designer with 20+ years of experience designing intuitive, inclusive, and data-informed digital experiences. Skilled in end-to-end (0-1) product design, rapid comprehension and visualization of complex subject matter, AI-driven research, accessibility advocacy, and team mentorship. Proven track record of leading cross-functional teams to deliver impactful solutions across web and mobile platforms.

Experience

  • Dexian (Bayer) – Senior Product Designer (Feb 2022 – Present)
  • Perficient, Inc. – Senior UX Architect (Oct 2015 – Feb 2022)
  • Scottrade, Inc. – Senior UX Designer (Mar 2008 – Aug 2015)
  • Krames – Staywell – Graphic Designer (Sep 2006 – Mar 2008)
  • Chrisad – Graphic Designer (May 2004 – Sep 2006)

Skills & Focus Areas

UX Strategy & Leadership

  • Led user-centered design initiatives aligning product goals with user needs
  • Scoped UX project timelines and deliverables
  • Mentored junior designers on accessibility and ethical design

Design Execution

  • Created journey maps, wireframes, prototypes, and production-ready assets
  • Maintained design systems and pattern libraries

Research & AI Integration

  • Used AI for personas, IA, and research synthesis
  • Facilitated usability tests, diary studies, and heuristic evaluations

Cross-Functional Collaboration

  • Collaborated across engineering, marketing, compliance, and product teams
  • Established workflows for accessible design practices

Additional Highlights

  • Created healthcare content with cross-disciplinary teams
  • Proofread and edited design-stage documents

Tools & Technologies

  • Design: Figma, Adobe XD, Illustrator, Photoshop, Axure, InVision, Sketch
  • AI: AI-Powered UX, Generative UI, Conversational Interfaces, Machine Learning, Ethical AI
  • UX Research: Interviews, Card Sorting, Diary Studies, Clickstream Analysis
  • Front-End: HTML/CSS, WordPress
  • Methods: Lean UX, Accessibility (WCAG), Design Systems
  • Collaboration: Miro, Mural, JIRA, Azure DevOps, Aha!, SharePoint, Confluence, Notion
  • Productivity: Microsoft Office, Mac & PC Proficient

Education

  • City College of San Francisco – A.A. in Graphic Communications, 2002–2004
  • Truman State University – B.A. in Business Administration, 1989–1993

Professional Courses

  • HFI: The Science and Art of Effective Web and Application Design
  • HFI: How to Design for Persuasion, Emotion, and Trust
  • Cooper: Interaction Design

Presentations

  • ‘The Revolution Will Be Accessible: How to Start a Grassroots Accessibility Movement’ – STLUX, 2014